GoGo squeeZ part of the Natural Products Expo East that showcases tomorrow's healthy trends!
David and Wendy@ GoGo squeeZ sampling station at Expo East, Boston, September 23/24/25th 2009
A couple of weeks ago we were in Boston for the Natural Products Expo East (NPEE), which is the largest natural food show on the East Coast. If you’ve never been there, think about 21,000 food enthusiasts, health and wellness advocates, entrepreneurs, pioneers and journalists exploring the new trends of natural food altogether in a 300,000 square feet room!
For the GoGo squeeZ team, it was a wonderful chance to showcase our concept and to let people discover our news flavors (apple banana, apple peach, apple cinnamon). In 3 days, we gave away 10,000 pouches (!) and everyone was super positive about GoGo squeeZ.
From day one, we were happy to find out that many moms were already familiar with GoGo squeeZ. They admitted that their kids were addicted to it and then ‘begged’ for free samples… A couple of campers told us that GoGo squeeZ was the “best camping food that they’ve brought out there so far!!”. A lot of kids stopped by, enjoying GoGo squeeZ and sitting down on our cool blow up chairs to the point that moms asked if we would sell them. Stay tuned for GoGo squeeZ blow-up chair giveaway coming soon…
Also packaging experts from BrandPackaging.com came over to our booth and were quite intrigued by our pouches (Check out their article “Applesauce on the go, Packaging that sells”, Brandpackaging.com).
Our trial shipper with single apple pouches was a big hit at the show, too.
It was a fantastic experience for us: great products, networking with our peers and industry experts, educational forums, and off course the chance to get feedbacks on GoGo squeeZ…all great reasons that will lead us to head west for the Natural Products Expo West in California. Naturally.
Watch photos of the Natural Products Expo East on Flickr !