After laying the foundation for our success on the East Coast, we had the pleasure to head west and attend to one of the largest food tradeshow in the world — Expo West – taking place at the Anaheim Convention Center in California.
The event was particularly crowded this year and a record was set with nearly 56,000 people composed of food enthusiasts, industry experts, families and entrepreneurs seeking for the latest trend in natural food.
This is a very encouraging sign for brands like GoGo squeeZ and one more proof that the food industry is moving toward more healthy products for children.
Expo West is also a fantastic occasion to engage in a conversation with our consumers and have their direct feedback. We gave away more than 10,000 pouches ! And once again, the response was super positive : “applesauce in a pouch, that is hilarious !!”, “I love the concept”, “my kids always loose their spoon, this is such a great item !”, “It’s such a great idea…a clever way to reinvent applesauce ! “.
Our team had a booth, a sampling station and a special guest : the GoGo Mascot who had a blast and kept walking around, giving away pouches, dancing and posing with kids for the photo !
Check out his photo album on Flickr