Our Journey to Using Less Plastic
Saving Resources by Reducing Our Use of Plastic
In an effort to reduce our plastic footprint we redesigned our caps to have 40% less plastic than before. In total, we will remove 400 tons of plastic from our packaging in 2021. The new caps aim to preserve the same helicopter cap fun for kids all while being safe to use and better for the environment. Going smaller is certainly better – lighter and thinner caps help promote the reduction of resources and packaging materials.
Both our GoGo squeeZ Fruit and GoGo squeeZ fruit & veggieZ products will have this innovation, available in market starting end of May 2021. But for a while you may see both caps in the market.
New Cap, Same Sauce Quality!
40% less plastic reduction is significant. And so the new caps may look, feel and function a bit differently, but the quality remains the same! Now you simply twist it open and, to close again, you gently push until it snaps into place. Opening and closing a cap has never sounded so sweet!
Our TerraCycle Brigade
IN 2011, WE BEGAN A PARTNERSHIP WITH TERRACYCLE, THE UPCYCLING AND RECYCLING PIONEER, TO HELP CREATE A SECOND LIFE FOR USED SQUEEZABLE SNACK POUCHES.
Join our TerraCycle Brigade and send in your empty pouches, we’ll upcycle them into products like playground equipment, notebooks and totebags giving them a new purpose.Learn more