Kids Need To BE Kids

When you let kids just be kids, they can do and be anything they want to be. That’s why it’s so important for kids to get the right nourishment and nutrition while engaging in fun and imagination-filled activities.

It’s not only an important part of being a kid, it’s key to their overall well-being and happiness.

take the pledge

Commit to giving your kids 30 more minutes of unstructured play each day. Take the pledge, and sign up to receive updates from GoGo squeeZ®.

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Be In The Moment!

We’re on a mission to INSPIRE parents and kids to make time for creative and unstructured play.

BE present

In Body And Mind

Be Outside

Get Kids In The Outdoors Whenever, Wherever

Be In Control

Of Technology, Not The Reverse

Be Spontaneous

Give Kids Permission To Explore

Be Curious

Encourage Kids To Discover The World Around Them

Be Balanced

Fuel Kids With Foods They Love & Need

Be Encouraging

Help Kids Self-direct Healthy Activities

Be an Example

Show Kids How It's Done

Be Generous

With The Time Kids Get To Play

Be Committed

To Your Values: Ours Are Be Healthy, Be Yourself And Be In The Moment

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