Fun Comes First
GoGo squeeZ is on a mission to bring sports and smiles to kids everywhere.
Sports access for all
We believe every kid should have the opportunity to dribble, defend, and kick the winning goal. That’s why we’re working with U.S. Soccer, Laureus USA, and Aspen Institute’s Project Play Summit to make sports fun and accessible for everyone.
There’s a problem with youth sports today
Youth sports are critical to kids’ development, but participation in the U.S. has declined over the past decade. And the reason why is simple: with so much emphasis placed on competition and other factors, kids aren’t having fun anymore! We believe fun is the most important ingredient to keeping kids in the game, so we have a simple mantra: FUN COMES FIRST!
70% of kids quit playing organized sports by age 13 because “it’s not fun anymore”
79% of physical educators and school administrators reported students are receiving significantly less physical activity since the pandemic started.
Due to the pandemic, schools with no PE requirements increased by 53%.
Putting fun first
Alongside our partners, GoGo squeeZ launched the Fun Comes First initiative to improve the quality of youth sports programs by focusing on the following areas of impact:
Resources for Fun
GoGo squeeZ and Laureus USA have developed the “Fun Comes First Playbook” to promote the importance of youth voice in ensuring youth sports programs are fun and engaging spaces that foster positive development. The Playbook offers recommendations and actionable tactics for coaches, educators, parents, and program leaders.
To elevate awareness of core issues involving youth sports participation, GoGo squeeZ is a supporting sponsor of the Aspen Institute’s Project Play Summit, the premier gathering for leaders at the intersection of youth, sports, and health.
Along with U.S. Soccer and Omaze, GoGo squeeZ® raised close to $100,000 in 2020 to support Laureus USA’s mission to improve the lives of youth through the power of sport and is continuing to fund the critical work of Laureus USA and its partners in 2021.
GoGo squeeZ is tackling the impact of the pandemic head on by introducing the Fun Comes First Playbook to empower parents, teachers and coaches to elevate kids’ voices and involvement in sport and play activities. Developed in partnership with Laureus Sport For Good USA, the Playbook is a free, shareable resource full of tips, case studies, data and expert insights on how to improve youth sport programming by emphasizing kids’ primary motivating factor: fun!Learn more
we’ve partnered with three organizations to bring the fun back to youth sports. It takes a village and everyone plays an important role!
GoGo squeeZ is an official partner of U.S. Soccer. We help bring the fun to every match by sponsoring the Ball KidZ patrolling the sidelines.Learn more
We work with Laureus Sport For Good USA to support growth and deliver impact on a grassroots scale for youth sports organizations across the country.Learn more
GoGo squeeZ is a supporting sponsor of the Aspen Institute Project Play Summit to help advance key priorities among the top youth sports experts in the country.Learn more